Latina Bella Liquid Foundation Review

Oct 20, 2010

*wearing Latina Bella liquid foundation in No 10 (no flash)*

I have done a review on the Latina Bella liquid foundation, I did a video as well as a written post. Hope that you find it helpful.  Enjoy!

Company Description of Product: Liquid Foundation Providing a long lasting, versatile coverage suitable for all skin types, Latina Bella Color Innovation Liquid Foundation is your much needed alterative to purchasing multiple traditional pink base foundations to create your customized shade. The formula helps hide imperfections and evens out skin tone. Color pallet includes twelve beautiful, rich creamy shades for golden and olive skin tones.

• All Day Wear
• Paraben free
• Suitable for all skin types

Add a Latina Bella Beauty Essential Foundation brush to your collection promising to provide a flawless professional finished look.

My Review
Ever since I saw the Latina Bella Cosmetics display in Duane Reade, I was very curious about it. It's not too often that you see a company targeted towards Latinas. Actually, I've never seen one. So I was pretty intrigued. The first thing I wanted to try was the foundation. Aside from Revlon Colorstay, I have always had issues with drugstore foundations. it is usually near impossible to find a shade that matches my skintone.

The first thing I liked was how all the shades looked like they had olive or warm tones. Second was how just by looking at the swatches, I saw right away which shade I was most likely to be. You don't know how many times I've stood in the drugstore, contemplating which foundation better matches my skintone.

The first time I used this foundation was to go out to a party. It stayed pretty much intact throughout the night. I really liked it. Now I've worn it several times both with and without face primer, and I have become a big fan of this foundation. It doesn't feel heavy, has buildable coverage and blends smoothly and easily (I have applied with both a foundation brush and makeup sponge and have had no problems with both methods). I just don't like the semi runny formula but it's not a huge issue. It also comes with a tube opening so that you don't waste product. My favorite part about the packaging because it makes application so much easier.


*swatches taken with flash*
*swatches taken without flash*

Pros: very affordable, great packaging, buildable coverage, long-lasting, easy to blend and to apply, shade range, targeted towards WOC (mainly Latinas)
Cons: formula a little runny
Rating: 4.5/5

I would definitely recommend this product, especially to WOC. You don't have to be Latina, I find that women of mixed race or of different nationalities can also use this product. Latina Bella Cosmetics can be found at Duane Reade or you can go to to check out the foundation and shades that they offer.

Disclaimer This product was purchased by me.


  1. Great review. I will need to try this foundation out.

  2. This comment has been removed by the author.

  3. I have the same problem, can never get a good match lol thx for the review... do you know where I can buy it in saint paul, MN?

  4. it's available in Duane Reade drugstores. You can also try Walgreens.


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