Wednesday, September 10, 2014

Review: Makeup by One Direction

From the company:

"A range of makeup and cosmetic products celebrating youth, style, and the uninhibited lifestyle of a new generation. Celebrating life with bold shades, unique formulae and infused with limited edition collectable packaging, Makeup from One Direction is fun, bold, often irreverent, with a touch of cheeky mischievousness. Offered at prices that every girl and woman can afford."

Makeup by One Direction "Midnight Memories" Collection

Unless you've been living under a rock, you have heard about One Direction. The brand MarkWins, (the geniuses behind such brands such as Wet n Wild) have launched a limited edition collection inspired by several of One Direction's hits. I received the "Midnight Memories" collection. The makeup comes encased in a collectible tin. Sadly, mine got dented during delivery.




The "Midnight Memories" includes stencils, nail polish, lipstick, lip gloss, jumbo eye pencil, ,mascara and an eye shadow palette. For a collection aimed at a young audience, I wasn't expecting high-quality to be honest. However, I was pleasantly surprised. The shadows in the palette had a pretty good pigmentation. I swatched them without primer and they had great color payoff. They also were nice and satiny, not chalky at all. My least favorite item is the lip gloss and that's only because it was just too sparkly for my liking. Overall, this is a great collection for girls who are just getting into makeup. It includes nice colors that you can play with and they are pretty versatile.

The makeup will be distributed at the following locations and dates:

United States:
Macy's - August 11th
Stage Stores -August 25th
Dillards- August 25th
Beauty Brands -August 25th
Lord and Taylor - August 25th


The collections are not available internationally yet but will be soon! Go to the official Facebook page https://www.facebook.com/MakeupbyOneDirection to stay updated!












Disclaimer: this is a sponsored post.

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